Belstaff: British Icons

Founded in 1924, Belstaff is a modern British heritage brand with a rich history of moving people forward and equipping them with lasting apparel for life’s pursuits. 

Over the decades, Belstaff has created protective suits for racing drivers, wind-proof smocks for Marines, and insulated clothing for mountaineers. 

One thing is at the heart of all of these endeavours: an independent spirit. Favoured by renegades and novel thinkers, the brand’s community has a collective need to do things differently.

 

 

The Icon of an Independent Spirit

Belstaff’s heritage of British craftsmanship and independent spirit is the focus of its latest campaign, featuring international cricketing legend, mentor, and broadcaster Freddie Flintoff.

The Belstaff Icon campaign underscores the brand’s commitment to legacy, community, and resilience, exploring the qualities of the brand’s Icon jackets while celebrating how Freddie Flintoff embodies the Belstaff ethos.

Belstaff’s motto, ‘The icon of an independent spirit’, is aptly represented by Freddie Flintoff. Renowned as a sporting hero and influential leader, Flintoff’s own story spotlights resilience and personal strength.

The Belstaff collection includes T-shirts, sweatshirts, jeans and accessories that pull together the brand’s signature look and add a touch of style to any wardrobe.

 

 

Crafting a Legend: The Materials

Craftsmanship is central to the Belstaff brand. The brand’s hero pieces use their signature waxed cotton, sourced from the British Millerain factory in Rochdale – a leader in weather-resistant textiles for generations.

In addition, premium leathers are supplied by Pellerossa SRL in Italy, providing unbeaten durability and luxury. These components represent the blend of British tradition and Italian expertise, resulting in exceptional outerwear.

Meet the Belstaff Icon Collection

The Icon Collection is headlined by several jackets that are core to the Belstaff legacy:

The Trialmaster

The Trialmaster Icon Jacket is a flagship piece, created for the Scottish Six Days Trial. Its design features a four-pocket layout, belted waist, stand-up collar, and slanted chest pocket – hallmarks of utilitarian outerwear.

 

 

The Racemaster

The Racemaster adapts the Trialmaster’s design to a shorter style. Its lighter weight and cropped cut enhance versatility and mobility, making it ideal for layering.

 

 

The Gangster

Introduced in the late 1960s, the Gangster jacket features elasticated side panels and a central zip for a fitted, biker-inspired shape. An instantly recognisable silhouette.

 

 

The Outlaw

The Outlaw jacket draws inspiration from classic café racer styles. Its minimalist collar, clean lines, and high-quality waxed leather construction deliver a sophisticated, contemporary look.

 

 

Upgrade Your Wardrobe

Freddie Flintoff’s collaboration with Belstaff marks a significant meeting of independent spirit and craftsmanship. The campaign demonstrates that true style is rooted in character, resilience, and history.

Explore Belstaff at Mainline to discover outerwear that combines heritage, quality, and a commitment to individuality.

 

Discover Belstaff Icons