Welcome to Mainline’s Spring Summer campaign, “Your Summer, Your Style.” This is your invitation to step into the new season in style. Whether your style is high-energy or relaxed, we’ve got you covered. What will you say when someone back home asks, “What did you get up to?”

High Energy Styles

Adventure is the secret to a great holiday story. It’s sunrise, and you’re already lacing up your BOSS trainers. The trail calls to you, and a drone buzzes overhead, capturing you in your element.

The morning air is fresh. Your moves are effortless.

The pace shifts as you hop on your bike. Weaving through the cobbled streets of the village, it might almost be seen as a scenic sprint—but not quite.

The pace is smooth, with a touch of urgency, like you’re chasing the perfect espresso stop.

Later, the beach transforms into your stadium. Sand flying, a football at your feet, and the classic “shoes for goalposts” setup. Your designer shorts move with you as you throw in a few cheeky kick-ups.

Somebody’s filming you. We’re just saying, you’re kind of a big deal.

And then… the grand finale. A dash to the waves. Sliders kicked off. Shirt shed in one fluid motion. The sea is calling, and you answer with a full-on, cinematic-style plunge.

The crowd goes wild!

Relaxed Styles

Not everyone’s holiday needs to feel like a workout. And honestly? We respect that.

Picture this: dinner al fresco, smothered in delicious sauce, your favourite novel finally getting some attention.

The next morning? Slow and steady. A village walk, takeaway coffee in one hand, a folded newspaper in the other. The mix of stylish clothes and box-fresh trainers speaks volumes without you saying a word.

Of course, beach days aren’t just for tanning. Feet buried in warm sand, designer sunnies on, and phone in hand. Recharge your batteries in style – you’ll be glad you did.

And for the ultimate unwind? The campervan moment. Windows open to catch a salty breeze and no plans in sight. Soft tees and relaxed shorts pair perfectly with that “nothing-to-do-and-all-day-to-do-it” energy.

What Will You Get Up To?

This season, it’s not about choosing between action and relaxation. It’s about owning your style, your way.

Whether you’re running trails, strolling streets, or lounging by the waves, it’s your summer, your style – what will you get up to?

Discover Your Summer, Your Style

EA7 Emporio Armani