With its miles of picturesque coastlines and rich heritage, the British seaside has been a popular destination for holidaymakers for centuries. While fashions might have changed over the years, one thing remains constant: the timeless British summer time style.

At Mainline, we take pride in celebrating British culture through designer clothing collections. We’ve bottled British summer time. A tribute to the enduring charm of seaside traditions, blending classic tailoring with contemporary designs to create a range that is stylish and versatile.

We’ve carefully selected an exceptional range of designer brands to feature in our ‘British Summer Time’ campaign. Each brings its unique style and heritage to the collection.

From premium craftsmanship to modern streetwear, these brands embody the spirit of a classic British summer:

Belstaff – Renowned for timeless outerwear and luxury craftsmanship, Belstaff adds an element of rugged sophistication to the collection. Perfect for layering if the weather turns.
Henri Lloyd – The classic British brand makes a welcome return. The nautical theme and bold branding are perfect for a break by the sea.
Paul Smith – A celebrated icon of British fashion, Paul Smith infuses your look with signature bold prints and quirky but refined designs for a truly original style.
Lyle & Scott – With its rich heritage and classic silhouettes, Lyle & Scott combines tradition with contemporary flair. A summer wardrobe essential.
CP Company – Known for its innovative approach to menswear, CP Company offers cutting-edge designs and versatile pieces ideal for casual summer adventures.
Adidas – A global streetwear favourite, Adidas brings a sporty edge to the campaign, offering fresh, comfortable looks that are perfect for both active days and relaxed evenings.

Discover crisp shirts and tailored shorts, lightweight jackets and swimwear. Our men’s collection offers everything you need to stay cool and comfortable during those sunny beach days.

And for breezy evenings by the shore, we have a range of knitwear and outerwear options so you can layer up without compromising on style.

This summer, we’re bringing the charm of the seaside to your wardrobe. Discover timeless designs inspired by enduring traditions.

We’ve taken a lighthearted view of the classic UK holiday in a series of shorts.

Watch the Videos

Doughnuts, deckchairs, and designer threads – this is British Summer Time, the Mainline way.

Shop the British Summer Time Edit

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