Discover Hugo

HUGO - Shop Now

HUGO Menswear presents designs that break conventions. From denim to activewear and beyond, HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO man’s style mantra? Be authentic, be true, and go all out.

HUGO Blue - Shop Now

HUGO BLUE is modern casualwear for those who dare to embark on a journey of self-exploration. The curated collection blends street culture aesthetics with elevated silhouettes, keeping at its core a sense of playful ambition.

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